Angelo Regents Media

  Vessi Commercial - Waterproof shoes This is a Vessi commercial that advertises waterproof shoes, it was released in the 19th of October 2021. Vessi prides themselves to have one of the first waterproof shoes, that is also lightweight, easy to use and versatile  in any situation.  Media Language The overall tone of the advertisement is pretty upbeat. The melodic beats and the colorful lighting help setup the happy mood. There is a few media connotations within the text, such as how they described the shoes as being lightweight then showed it sitting on top of a cloud, which is lightweight ( gasses ). The fun and happy atmosphere, helps attract the viewers into a feeling of relaxation, which I think is more appealing to the target audience which are teens and young adults between the ages of 15 - 40.  Representation One stereotype that I can observe is that when the kid with the ice cram says "What about me?"  which clearly references that she's a kid that makes...

 Vans Commercial - Student Made This is an advertisement for Vans Shoes, made by a student. It was released in May 2nd 2016. Vans is an iconic shoe company that is originally made for skateboarders but eventually became popular to youths and teenagers these days. Vans promotes its shoes as  comfortable and well rounded to be used anywhere in pretty much every situation.  Media Language The person in the advert is wearing an old Vans shoe, which sort of subverts our expectations, since most people would expect the best way to advertise a product is by showing it as being completely new. But this way of storytelling, makes it so, that audience have a feeling of longevity of the product. That even an old shoe with tears can still do stuff that an otherwise new shoe could. This is furthered emphasized with various codes throughout the text. Like how dirty the skateboard looks and how the stickers on it are decaying? ( Don't know a word to explain it ). This is more appealing ...

  Week 1 Introduction & First Idea  Mr Nick first introduced us about the Project of making an advert, I originally thought that I had to make the plan + the video of the ad itself, which would probably be pretty challenging. But it turned out that we were only needed to make the storyboard. At home, I came up with a few ideas for the advert. My first and initial one was advertising Business Clothes. I had the idea of Having a man wearing that in a informal occasion, the motto would be 'Classy in all Scenario's'. But I scrapped the idea, because I had trouble finding out an advert scenario that could be interesting but different for a Business suit. I continued my search for a product that could be interesting. I thought food could be it, but I still liked my Business suit idea more. So after so time and Research, I finally got the idea of still using the business suit but instead of advertising that, I would focus on the shoes they're wearing. Of course I cant just...

 

Brand Identity My Product: Vans  Who is your customer? Originally Skate boarders, snow boarders, BMX Drivers and etc, but now its widely used by teens, young adults around the age of 14 - 30ish even 40 - 50s  How does your product or service benefit your customer? Vans are comfortable shoes, easy to wear and suitable in almost ever scenario, whether its exercising, jogging, going on rides or just for daily activities. Its also pretty cheap compared to most other shoe brands.  What are your strengths? Its a very popular brand that is recognized by almost every teen or young adult in this era, its affordable price also makes it widely available to everyone. Its a dependable shoe, quality is good and would last you a year at the very least but most likely a lot more. Who is your competition? Other major shoe brands, such as Adidas Puma, Nike, Converse How is your business different from other competitors? The design is unique, The shoes are both sturdy and usable in exercise...

Story Board Practice This was my attempt on making a Story board in Media Class, I did it on a commercial 'Somesuch' Money Supermarket " That's how I roll "  What I found easy - Identifying the shots, timing, movements and overall look of the scene wasn't as difficult as imagined it to be and the fact the we didn't have to be perfect on the drawings is also nice, since my drawing isn't that great.  What I found hard - Trying to draw the scene so it can look like the actual ones in pretty hard, Even if it doesn't have to be perfect. I didn't use any colored pens or markers is this one, which makes it pretty bland, so in the next attempt ill try to use colored markers to make it more obvious.  

  Barthes - The 5 Codes According to Barthes there a 5 Five codes for signifiers that together makes up a story.  Signifiers : A Symbol, Image, Sound or anything that can be used to represent a meaning.  Hermeneutic Code 'HER'  : Enigma Codes , Leaves you asking questions. Proairetic Code 'ACT' :     Actions Codes ,  Actions that leads to next actions that advances the plot forward.  Semantic Code  ' SEM ' : .Codes that have a Flicker of meaning that can give us a more in depth meaning to the setting, characters and plot.  Symbolic Code  ' SYM ' :  Symbolic Codes , Two contrasting signs that help emphasize the tension within the film. Cultural Code  ' REF ' : Reference  Code,  A Base of Knowledge that the audience can use as reference to decode the signifiers  usually a piece of information that is popular based on different cultures, genders, groups and etc.  Case Study - 'Midway a 2019 Film' HER...

Link:  https://youtu.be/3IULMmd-cmQ  

  Ferdinand de Saussure Semiotics  Definition Semiotics is a study of how signs in a media texts is used to convey meaning or present a message to the audience. Like how connotation is the Literal meaning while denotation is the implied meaning, For example the color red has a literal meaning of the color red, while the implied meaning could be blood, romance and etc.  Different signs would always communicate different meaning and depending on the interpreter or the person seeing,  it could be good or bad.  There are three types of Semiotics  1. Icon:  It has a physical resemblance to the meaning it signifies.  Example; Mustache, Whiskers on a cat 2. Symbol:  It does not resemble the meaning that it is trying to give, but as the symbols are recognized in a cultural view , or known by many people, as its often associated with the meaning.  Examples: It doesn't meaning anything but  its often associated with Men or Women. 3. I...

  Levi Strauss ' Binary Opposites ' Binary Opposite Theory  This is a theory suggest that many Media forms such as Movies, Books and TV Shows would always have polar opposites either their characters, goals, background and etc. We see it everyday in films, such as: Good vs Evil Weak vs Strong Rich vs Poor Young vs Ol d These opposites are often used to create conflict and makes the story feel more entertaining and exiting. But on top of that, its used more importantly as a way to communicate meaning. In each example of the opposites, One side would always win, and what side does win might relate to the meaning of what the director is trying to give. Case Study Darkest Hours A Little Backstory Germany had Blitzkrieg their way through France and now the combined British and French armies in Belgium numbering above 300,000 men are besieged in the area near Dunkirk. The Germans are closing in and their only escape is sea. Winston Churchill became the newly appointed Prime Minister...

  Todorov's Narrative Theory  He Explains that in every story, in the beginning, there is always an  equilibrium , A State of balance , The status quo so to speak. Everyone is living their day to day lives. While its not perfect or sometimes even good, it is still the lives that they lived.  But as time passes on,  a  disruption  appears ,  a sudden change the regular day to day routine. And in a story this is where the conflict would begin, a problem that the characters would need to solve. But before that the  acknowledgement of the disruption  would come, This where the Characters or the Character would find out about the problem and begin the prosses of fixing it.  This brings us to the Resolution phase, where the problem had been solved. And now instead of the previous equilibrium. We now have a New Equilibrium, a new state of balance that could better than before or even worse, the important part, is there had been a change to...

 Narrative Theory What is a Narrative? A Narrative describes on how a story is being told by a person like a Director would in their films. Unlike a plot who describes what the story is , like Harry Potter realizing he's a wizard or Luke Skywalker destroying the 1st Death Star. A Narrative combines the various  elements within the film like setting character or plot and tells that story in way for it to signify the most meaning towards audience.  A Story can be Narrated in various ways, either using first person or third person,  A sequence of a story might not always stay in line as well, Sometimes a stories would have  fragmented  sequences ( where the plot jumps back or forwards in the past or in the future ). And all the methods have their own specific uses and meaning which goes back to what the story makers want to have the audience to receive. A Typical storyline would look something like this : Beginning  ------ Middle ------ Ending 

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