Ferdinand de Saussure

Semiotics 

Definition

Semiotics is a study of how signs in a media texts is used to convey meaning or present a message to the audience. Like how connotation is the Literal meaning while denotation is the implied meaning, For example the color red has a literal meaning of the color red, while the implied meaning could be blood, romance and etc. 

Different signs would always communicate different meaning and depending on the interpreter or the person seeing,  it could be good or bad. 

There are three types of Semiotics 

1. Icon: 

It has a physical resemblance to the meaning it signifies. 

Example; Mustache, Whiskers on a cat

2. Symbol: 

It does not resemble the meaning that it is trying to give, but as the symbols are recognized in a cultural view , or known by many people, as its often associated with the meaning. 

Examples:

It doesn't meaning anything but 

its often associated with Men or Women.

3. Index 

It does not resemble the meaning whatsoever, But there is still a connection.\

Example : 

Smoke, Puddles

Both have does not look like the meaning but could be connected to fire or rain.