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Brand Identity Product



Brand Identity

My Product: Vans 



Who is your customer?

Originally Skate boarders, snow boarders, BMX Drivers and etc, but now its widely used by teens, young adults around the age of 14 - 30ish even 40 - 50s 

How does your product or service benefit your customer?

Vans are comfortable shoes, easy to wear and suitable in almost ever scenario, whether its exercising, jogging, going on rides or just for daily activities. Its also pretty cheap compared to most other shoe brands. 

What are your strengths?

Its a very popular brand that is recognized by almost every teen or young adult in this era, its affordable price also makes it widely available to everyone. Its a dependable shoe, quality is good and would last you a year at the very least but most likely a lot more.

Who is your competition?

Other major shoe brands, such as Adidas Puma, Nike, Converse

How is your business different from other competitors?

The design is unique, The shoes are both sturdy and usable in exercise much like Adidas or Nike is able to do, but still has the comfortableness of a more daily shoe you wear, So essentially its a great all rounder.  

What is your brand voice?

Authentic, Classic, Active, Adventurous 

How do you want your customers to describe their experience?

I want them to feel satisfied about the product and feel confident and happy about the shoes that they're wearing.


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