Skip to main content

Brand Identity Product



Brand Identity

My Product: Vans 



Who is your customer?

Originally Skate boarders, snow boarders, BMX Drivers and etc, but now its widely used by teens, young adults around the age of 14 - 30ish even 40 - 50s 

How does your product or service benefit your customer?

Vans are comfortable shoes, easy to wear and suitable in almost ever scenario, whether its exercising, jogging, going on rides or just for daily activities. Its also pretty cheap compared to most other shoe brands. 

What are your strengths?

Its a very popular brand that is recognized by almost every teen or young adult in this era, its affordable price also makes it widely available to everyone. Its a dependable shoe, quality is good and would last you a year at the very least but most likely a lot more.

Who is your competition?

Other major shoe brands, such as Adidas Puma, Nike, Converse

How is your business different from other competitors?

The design is unique, The shoes are both sturdy and usable in exercise much like Adidas or Nike is able to do, but still has the comfortableness of a more daily shoe you wear, So essentially its a great all rounder.  

What is your brand voice?

Authentic, Classic, Active, Adventurous 

How do you want your customers to describe their experience?

I want them to feel satisfied about the product and feel confident and happy about the shoes that they're wearing.


Labels:

Comments

Post a Comment

Popular posts from this blog

Music Video Plan Progress

 Song : Ghost Town - Kanye West & PARTYNEXTDOOR This the post containing our drive links for our shots and overall progress on the plan  Important Links  Presentation Mind Map Checklist  Done  Not Done Brief  My Team Research  Diary Progress  Storyboard & Song analysis  Location  Narrative Representation and Ideas Digipack Music Video Progress So far  Beach Test Run We tried doing some Shots / Trial footage during the Weekends in Week 4, But the results were underwhelming. The weather was quite bad and as such, I didn't get too many shoots in and around the beach area. While I did get some shots, It likely isn't going to get into the actual music video.  Drive Link:  ‘Beach Scenes - Beachwalk’ Concept Shots / Practice At Sunday, We as group meetup at my house to discuss our project. While originally we were planning in shooting some of our shots outside, But the weather was again pretty bad so cancelled. Instead, t...
Post a Comment
Read more

Final Storyboard

 Final Storyboard
Post a Comment
Read more

Advert Analysis #2

  Vessi Commercial - Waterproof shoes This is a Vessi commercial that advertises waterproof shoes, it was released in the 19th of October 2021. Vessi prides themselves to have one of the first waterproof shoes, that is also lightweight, easy to use and versatile  in any situation.  Media Language The overall tone of the advertisement is pretty upbeat. The melodic beats and the colorful lighting help setup the happy mood. There is a few media connotations within the text, such as how they described the shoes as being lightweight then showed it sitting on top of a cloud, which is lightweight ( gasses ). The fun and happy atmosphere, helps attract the viewers into a feeling of relaxation, which I think is more appealing to the target audience which are teens and young adults between the ages of 15 - 40.  Representation One stereotype that I can observe is that when the kid with the ice cram says "What about me?"  which clearly references that she's a kid that makes...
Post a Comment
Read more