Skip to main content

Post Colonialism - The Voice

The Voice - Post Colonialism



Case Study: The Voice

The voice is a British magazine 

Who is the Audience? 

Black British people

How have they been targeted? ( articles, features, writers ) 

  • The majority of the articles feature black people within the covers / thumbnails. They also discuss a lot of  black related topics, such as: Black History Month, Black Unity Bike Ride, Black History and etc.
  • One of the writers 'Sinai Fleary' is a Black Women, Who was responsible in writing a few of the posts within the Website, Like "How Black History is helping black dementia patients" It's pretty clear that these articles are targeted to Black People.

  • Adverts like the one shown in the picture on top are also black themed, 'South African Road Trip' 

How does Post Colonialism Fit in? 

Unlike the typical Post Colonial texts where the European or White people are the only ones being portrayed as good, Typically by making them look a certain way, Business suits to portray professionalism and class is one of the examples.

But, In this article. The main center of attention, are the Black People or what a typical Post Colonial text would call as the "Others". There is so many posts about Black people that the White people are considered as a minority within this article and in almost all portrayal of Blacks are good ones, Which basically means that this article completely subverts the typical ideas of Post Colonialism.

Some good portrayal of the Blacks include, the positive looking thumbnails like The guy in this picture smiling, Which considered as something fun that spread happiness, which likely make the audience somewhat feel the same way.













Comments

Popular posts from this blog

Final Product - Music Video, Digipak , Social Media

 Music Video  This is the links for the music video in YouTube and Google drive.  YouTube link :  A Level Media Studies Component 3 - Kanye West, Ghost Town Google Drive :  Final Music Video - Drive link Digipak This is the Final digipak design for all the covers.   Front Cover Back Cover Inside design Social Media This is our social media link, which also included pictures of what it looks like.  Instagram link :  officiallongwaydown  

Post Modernism Case Studies

Analyze the key characteristics of postmodern media? Jean Baudrillard stated that post modernist texts is a copy of a copy in where there is reality, Heightened reality and hyper reality, with each one being more surreal than the other. A Documentary like 'Hailstorm' ( 2022 ) available on Netflix is an example of heightened reality as it includes aspects that are real such as natural environment, sounds and real life locations but at the same time includes artificial editing that creates different meaning in the form of music, narration and camera angles. While audiences would still be able to tell the difference on what's real or not. Their perception of the film changes depending on what the Producers show. The cooking show 'Hell's Kitchen' ( 2023 ) is a TV Series that haves chefs battle each other in a cooking contest. This series in considered as a Hyper Reality as audiences would struggle to grasp on what exactly is real in the film and what isn't. This...

Semesteral Review

  Theory Theorist Definition (60 words) Case Study (60 words) Media ownership / regulation - Synergy - Cross Media Convergence - New Media - Agenda Setting - Censorship - US Law: Section 230 - Technological Convergence - Hegemonic Groups - Moral Panic Stanley Cohen Moral panics are defined when news, problem or social phenomenon is shown exagertately by the media. This results in a widespread fear that is disproportionate to the problem. The 'Momo Challage' (2018) was an internet phenomenon that talked about a creepy character named 'Momo' who haunts social media platforms that encourages children to perform suicide or dangerous actions. As the news became more trending. it results in widespread panic of parents and teens who feared their safety. But, in reality there was little evidence that says this threat was even real. Eventually the challange was debunked as a hoax. Post Modernism Jean Baudrillard He states with Highetened and Hyper reality, Its hard for audiences...