Kizik Shoes ' Hands off ' This advert is made for Kizik 'Hands Off' shoes, It was made in 19th of November 2021. The primary feature of this shoe is that it requires no external help to get inside of the shoes, other than your feet. Hence its name ' Hands off '. The advert really emphasizes that idea of no hands. Media Language The advert really shows the main feature of their product, the 'hands off' in a really interesting and engaging way. By making an otherwise boring and repeated shoe advert, turn into a thriller and almost horror scene. The overarching theme of the guy wanting to wear His shoe but is constantly disrupted causes tension that you would never normally feel on a shoe add, The choice of dramatic non diegetic music, really adds to the atmosphere that advert is trying to build, which ups the engagement bar. But the advert really subverts our expectations as we expect something bad is going to happen to the actor, but instead the resol...
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