Personal Identity

David Gauntlett

1. We get SOME of our identity from the media. But most is still influenced from outside the media

2. In the past, representations are simple. Now, representations are complex.

Four Factors

Fluidity - People do not have fixed personality, it changes through time

Constructed - The mass media constructs identities through representation that it shows us. Which influences on how the audience view things

Negotiated - How we feel to the various representations that are given, Do we agree with them or go against them?

Collective - Beings inside of a community, group or fandom in the media can shape our identity as well.

Case Study - Andrew Tate

A professional kick boxer, turned internet star / influencer who gained famed a couple of months ago do to His, comments, actions and 'manly' persona. He is strongly misogynistic, making openly bad remarks to women and encouraging men to take 'charge'. He seemingly supports the traditional roles that women had back decades before, where they would stay at home, can't drive and do chores.

Due to his unique personality in this Era, He managed gather a large audience that is either there to support or make fun of Him. He also portrays himself to be an independent and straight man following the common stereotype of what white men should be: rich, buff, playboy, fast cars and guns.

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