Skip to main content

Advert Analysis #3

 Kizik Shoes ' Hands off ' 




This advert is made for Kizik 'Hands Off' shoes, It was made in 19th of November 2021. The primary feature of this shoe is that it requires no external help to get inside of the shoes, other than your feet. Hence its name ' Hands off '. The advert really emphasizes that idea of no hands. 



Media Language

The advert really shows the main feature of their product, the 'hands off'  in a really interesting and engaging way. By making an otherwise boring and repeated shoe advert, turn into a thriller and almost horror scene. The overarching theme of the guy wanting to wear His shoe but is constantly disrupted causes tension that you would never normally feel on a shoe add, The choice of dramatic non diegetic music, really adds to the atmosphere that advert is trying to build, which ups the engagement bar. But the advert really subverts our expectations as we expect something bad is going to happen to the actor, but instead the resolution was as simple as wearing the shoe.

Representation

There is only one actor in the entire advert , which is a White adult male. He lives in a relatively large house, very clean and lots of things like sofas, drawers, kitchen equipment, carpets and etc. Which indicates that he is pretty well off, a pretty typical representation of a white guy. This might attract people who are coming from the same background. The Dog can also, represent white people, as most of them, especially ones who are well off do own dogs.  The thriller scene within advert is represented as your typical horror / thriller scenes, Loud noise, action packed with fast cuts, The usage of Knives, breaking of glass is very stereotypical to a Thriller scene and this advert reinforces that idea. 

Audience 

I feel like this ad could really work for audiences from all races from the ages of 15 - 50ish, maybe even older, as the main attraction of the advert is its 'hands off' characteristics and the way the add shows that. The thrilling and fun display of 'hands off' could really help engage anyone from all kinds of backgrounds as horror and convivence of shoes is universally attracting for anyone. From Barthes  the Hermeneutic code really plays a huge role, as it keeps us on the edge of our seats, like What's Happening? Why are the hands attacking Him? What's going to happen to Him?  

Industry 

Multiple edits have likely been made for this advert to be as engaging and exiting as it was. This includes things like, the hands hitting the actor and the non diegetic music being put on top. Personally I think, there is limited amount of CGI effects, but it still doesn't reduce the engagement of the advert. For a shoe advert, the exiting thriller scene really makes it interesting and fun which might hook audiences even more, as it quite rare to see a advert such as that. 

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Narrative Theory

 Narrative Theory What is a Narrative? A Narrative describes on how a story is being told by a person like a Director would in their films. Unlike a plot who describes what the story is , like Harry Potter realizing he's a wizard or Luke Skywalker destroying the 1st Death Star. A Narrative combines the various  elements within the film like setting character or plot and tells that story in way for it to signify the most meaning towards audience.  A Story can be Narrated in various ways, either using first person or third person,  A sequence of a story might not always stay in line as well, Sometimes a stories would have  fragmented  sequences ( where the plot jumps back or forwards in the past or in the future ). And all the methods have their own specific uses and meaning which goes back to what the story makers want to have the audience to receive. A Typical storyline would look something like this : Beginning  ------ Middle ------ Ending 
1 comment
Read more

Post Modernism Case Studies

Analyze the key characteristics of postmodern media? Jean Baudrillard stated that post modernist texts is a copy of a copy in where there is reality, Heightened reality and hyper reality, with each one being more surreal than the other. A Documentary like 'Hailstorm' ( 2022 ) available on Netflix is an example of heightened reality as it includes aspects that are real such as natural environment, sounds and real life locations but at the same time includes artificial editing that creates different meaning in the form of music, narration and camera angles. While audiences would still be able to tell the difference on what's real or not. Their perception of the film changes depending on what the Producers show. The cooking show 'Hell's Kitchen' ( 2023 ) is a TV Series that haves chefs battle each other in a cooking contest. This series in considered as a Hyper Reality as audiences would struggle to grasp on what exactly is real in the film and what isn't. This...
Post a Comment
Read more

Final Product - Music Video, Digipak , Social Media

 Music Video  This is the links for the music video in YouTube and Google drive.  YouTube link :  A Level Media Studies Component 3 - Kanye West, Ghost Town Google Drive :  Final Music Video - Drive link Digipak This is the Final digipak design for all the covers.   Front Cover Back Cover Inside design Social Media This is our social media link, which also included pictures of what it looks like.  Instagram link :  officiallongwaydown  
Post a Comment
Read more