Critical Response The Advert I'm making will be talking about Vans shoes, Specifically about how fitting they are in any scenario that You find yourself in . But, this advert's main focus will mostly be on the Business aspect , like how fitting they are in business attire. 1. How does your product use or challenge conventions and how does it represent social group or issues? My advert challenges this idea by having an otherwise typical looking business man, living in your typical rich neighborhood do something that is completely out of the ordinary. Like using a skateboard and dusty old Vans shoes to work. Generally, a normal shoe advert would always show their product in the best light, looking all new and good. But My advert shows the product as something that is used and old, which challenges this idea that a product must always be new to be good. There's a very clear Binary opposite in this entire advert, like when you see the sharp & slick looking bu