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Stardom New Media

 Lil Nas X 



A 23 year old American Rapper named Montero Lamar Hill or more professionally known as 'Lil Nas X' is currently one of the most famous and best selling artist to date, With millions of streaming and sales units combined, that allowed Him to achieve Album of The Year in the 64th Annual Grammy Awards for Montero (2021) and have His songs top the U.S Billboard Top 100

He originally started His music career in 2018, in the online audio distribution platform SoundCloud. His gained little traction from His posts until at late 2018 at December, Through a $30 beat he bought from a 19 Year Dutch Producer YoungKio, He made and released the soon to be Top Hit Single 'Old Town Road' that would kickstart His career. Through the help of Social media platforms like TikTok and Instagram the simple nature and catchy lyrics had made the song go completely viral by early 2019 with it reaching the Billboard Hot 100 and stayed there for 4 Months. Soon in mid-March following his fame the record label Columbia signed Him in as an artist. 


How did they producer, distribute or circulate their content ?

What's the traditional way of achieving success? 

What  other business does He have?

Does He team up with other people for promotion? 


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